Welcome To Our Appraisal Section

This is a very much debated topic for the domain industry, has been & always will be. Do we consider ourselves experts in this field, "NO", as if anyone can make claim to that. Your always hearing from other domain owners saying "What makes you an expert at appraising domain names". There is no sure fire way of appraising domain names, you can only go by general guide lines that most appraisal services use, & let me tell you, it is very limited.
What we do have, is 7 years experience in buying, selling, auctioning, & appraising domain names.
Many factors go into appraising domain names, some are very useful, while others are useless. It can be a very complex procedure in determining the value of a domain name. We will get into that later on, but for now, lets just stick with some general principles that go into determining the value of a domain name.
(1) Length of the name, or letters. Generally the shorter the name, the more valuable it is. (This is not always the case). Take this example: (5 Letters) Horse.com, & (8 Letters) Business.com, business.com is more valuable then Horse.com
(2) TLD, or extension .com, .net, .org, or .anything. Generally the .com is more valuable then any other TLD (This is not always the case). Take this example: (.com) extension.com, or (.org) sex.org
(3) How common is the word used. Is it a word that people use in there every day life, or is it used once, or twice a month. The more a name is used every day, the more valuable it is.
(4) Marketability, how can the name be used to make money. Are you selling a product or a service. Would you rather have horseshoes.com, or videos.com, & which do you think has the greatest marketability.

We all have seen domain names that should have sold for a very high price, only to find out that it was sold for a couple of hundred, & others that should have sold for a couple of hundred, & was sold for thousands. There is no real way of knowing what a name will sell for in this type of market. We have had names that we thought would never sell for any price, only to find that someone wanted them, & paid a descent price for them, & other names that we thought would have people standing in line waiting to make offers on them, & didn't get much interest in them at all. You can never tell what names will sell, & for how much. Most domain owners register there names for the average price of $15.00, in hopes of selling them for a big profit, & any sale over that is a profit to them. They want to sell it of course for the best possible profit margin, but sometimes they are just happy, or desperate enough to sell there name far below what the name is actually worth. Some sellers are looking for a quick profit, & turnover, while others sellers will wait for the right buyer to show up on there doorstep. When it comes to buying, or selling a domain name, its what the buyer is willing to pay, & what the seller is willing to let the name go for.

Here are some other reasons to be considered when appraising a domain name that may effect the value of that domain name.
(A) Brandable=Is the name easy to brand, if not, it will cost a lot of money in advertising to brand the name, & would it be worth it.
(B) Trademark=If the name is trademark, it could be useless.
(C) Hyphens=Does the name have dashes in it. This brings down the
value of the name.
(D) Easy to Remember=Is it easy to remember, & is it spelled
correctly, with proper grammar, if not, the value goes down.
(E) Traffic=Is the name getting traffic now, & how much. The more
traffic a name is getting, the more valuable it is.
(F) Links=Are there other sites linking to your name, If so, this will raise the value of the name.
(G) Searchable=How many search results does the name come up
with in the different search engines. If you come up with a lot of
search results, the more valuable the name is.
(H) Clear/Conciseness=Does the Domain name have a clear concise
meaning?
(I) Keywords=Are the keywords right in the name.
(J) Catchy=Does is have a nice ring to it, for easy advertising,?

As you can see, there are many factors to consider when appraising a domain name, & that is why this topic stirs up a lot of emotion, & debate. There is no way anyone can appraise a domain name accurately, and anyone who says they can, is lying. Most appraisal services don't take all of these factors into consideration, & even if they did, it would still only be a guideline for the value of a domain name, & there are "NO" guarantee's. There is a lot to be said about this topic, but we think we have taken up enough of your valuable time on this subject, & its up to you if you want to use our appraisal service. We provide this service to only those people who really want it, & make "NO" guarantee's as to the value of your domain name. Use our service if you wish as only a guideline, & nothing more.

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